Rebrand: before and after
Northern Hub Alliance Rebrand
The Northern Hub Alliance is an alliance of partners comprising of Network Rail, Balfour Beatty Rail, Siemens, Amey Sersa and Skanska BAM, delivering major infrastructure works to the Northern Hub Project aimed at improving medium-distance connections to and across Manchester. The previous alliance logo had been designed on a budget using raster graphics software, as the alliance marketing activities escalated it became apparent the existing logo was no longer fit for purpose. The logo re-design was intentionally simplified and designed using vector graphics software so the logo could be reproduced at both large and small scale without losing detail, it was also designed to sit in synergy with the other brands within the alliance.
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