The Vic Rebrand
A new visual identity created for one of MediaCityUK’s most photographed office buildings. ‘The Victoria’, is undergoing a major refurb and has repositioned itself simply as ‘The Vic’, to reflect a more modern, flexible and people-focused working environment. Peel Land & Property are pitching The Vic as one of the most desirable and ‘chilled-out’ waterside office locations in Greater Manchester. Designed around themes of collaboration, creativity, relaxation and healthy living, The Vic will offer areas for exercise, socialising and lush green outdoor spaces to promote calm and quiet contemplation, all against the backdrop of a tranquil waterside setting. The new branding and digital collateral have been designed to reflect this ethos.
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